Validate a product idea with five conversations

Choose one audience

Describe a narrow group and a recurring situation they face. Avoid asking whether they like your idea.

Ask about real behavior

Invite people to recount the last time the problem happened, what they tried, and what the consequences were. Follow details instead of pitching.

Compare patterns

After five conversations, group repeated triggers, workarounds, and costs. Continue only when the evidence points to a specific problem worth solving.